CEdMA Blog

A Video Message from the President

Posted by Pat Durante on 1/8/2019
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Topics: Insider

System Integration Nightmares: Five Situations to Avoid When Integrating an LMS

Posted by Julia Borgini on 1/8/2019

Companies are always looking for ways to increase productivity, efficiency, and performance. Most turn to new technology to accomplish that, however the way you introduce the technology to the organization can have a big impact on its success. There's a lot of pressure to find the 'right' technology and integrate it in a timely manner to the organization. Done incorrectly, it can be disastrous for those who use it and the organization as a whole.

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The Unicorn LMS We All Want

Posted by Julia Borgini on 12/11/2018


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Three Ways Customer Education and Customer Success Can Work Together

Posted by Julia Borgini on 11/14/2018

Customer success (CS) and customer experience (CX) are big buzz words today. According to the American Marketing Association, the majority of companies say improving the customer experience is one of their top priorities. This has led to an explosion of CS and CX teams. How does customer education (CE) fit into the new landscape? Can CE increase CX by itself or does it need to align with CS teams to have a greater impact?

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Topics: customer success

Call For Nominations: CEdMA 2019 Impact Award

Posted by Donna Weber on 10/17/2018
We are pleased to announce submissions for the 2019 CEdMA Impact Award are now open!


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Using Customer Training to Drive Business Impact

Posted by Pat Durante on 10/12/2018


If you are not yet thinking about how training can have a measurable impact on business results, you need to start now. Our executives want to move the needle on software sales and renewals. If you cannot show the value of your training organization using metrics tied to business success, you are in danger of becoming extinct.

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Topics: customer success, metrics, executive

Reimagining Learning: Using Data and Analytics

Posted by Christine Souza on 9/19/2018


As learning leaders, the time has come for us to reimagine our strategy and reposition ourselves within our organizations. In order to do this, we must first join our colleagues in becoming data driven. Nothing speaks louder than a well-qualified, meaningful metric. A recent study conducted by LEO Learning, a UK based Learning consulting firm, surveyed nearly 700 organizations asking L&D teams to weigh in on measuring learning impact and if their executives pressure them for this type of analysis.

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Topics: metrics, executive, reporting

More Certification Exam Item Writing Best Practices

Posted by Joe Cannata on 8/22/2018


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Topics: certification

11 Ways Digital Badges Affect eLearning design

Posted by Julia Borgini on 7/30/2018

Digital badges are fast becoming the benchmark for online learning. As they've grown in popularity and use, learning designers have had to adapt to badges as well, incorporating them into their overall course designs. But just how are digital badges affecting learning design?

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A Foolproof Way to Close Deals Faster

Posted by Donna Weber on 6/11/2018

Does your company provide a free product trial? Most likely your answer is yes. Free product trials are pretty standard these days. Do you also include free training offerings in the trial? Adding free training during the sales cycle generates highly qualified leads, shortens the sales cycles, and scales valuable sales resources. 

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Topics: customer success, sales

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Our blog is built to explore new insights of software training. We invite you to comment, ask questions, and engage with us. 


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