CEdMA Blog

Three Ways Customer Education and Customer Success Can Work Together

Posted by Julia Borgini on 11/14/2018

Customer success (CS) and customer experience (CX) are big buzz words today. According to the American Marketing Association, the majority of companies say improving the customer experience is one of their top priorities. This has led to an explosion of CS and CX teams. How does customer education (CE) fit into the new landscape? Can CE increase CX by itself or does it need to align with CS teams to have a greater impact?

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Topics: customer success

Call For Nominations: CEdMA 2019 Impact Award

Posted by Donna Weber on 10/17/2018
We are pleased to announce submissions for the 2019 CEdMA Impact Award are now open!


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Using Customer Training to Drive Business Impact

Posted by Pat Durante on 10/12/2018


If you are not yet thinking about how training can have a measurable impact on business results, you need to start now. Our executives want to move the needle on software sales and renewals. If you cannot show the value of your training organization using metrics tied to business success, you are in danger of becoming extinct.

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Topics: metrics, executive, customer success

Reimagining Learning: Using Data and Analytics

Posted by Christine Souza on 9/19/2018


As learning leaders, the time has come for us to reimagine our strategy and reposition ourselves within our organizations. In order to do this, we must first join our colleagues in becoming data driven. Nothing speaks louder than a well-qualified, meaningful metric. A recent study conducted by LEO Learning, a UK based Learning consulting firm, surveyed nearly 700 organizations asking L&D teams to weigh in on measuring learning impact and if their executives pressure them for this type of analysis.

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Topics: metrics, executive, reporting

More Certification Exam Item Writing Best Practices

Posted by Joe Cannata on 8/22/2018


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Topics: certification

11 Ways Digital Badges Affect eLearning design

Posted by Julia Borgini on 7/30/2018

Digital badges are fast becoming the benchmark for online learning. As they've grown in popularity and use, learning designers have had to adapt to badges as well, incorporating them into their overall course designs. But just how are digital badges affecting learning design?

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A Foolproof Way to Close Deals Faster

Posted by Donna Weber on 6/11/2018

Does your company provide a free product trial? Most likely your answer is yes. Free product trials are pretty standard these days. Do you also include free training offerings in the trial? Adding free training during the sales cycle generates highly qualified leads, shortens the sales cycles, and scales valuable sales resources. 

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Topics: sales, customer success

Call For Submissions: CEdMA 2018 Innovation Award 

Posted by Donna Weber on 4/18/2018
We are pleased to announce that submissions for
the 2018 CEdMA Innovation Award are now open!


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Certification Exam Item Writing Best Practices

Posted by Joe Cannata on 1/7/2018

By Joe CannataCertification Director at Kinaxis

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Topics: certification

Learning Disrupted: The Impact of Micro-learning on Education Services, December 12

Posted by Donna Weber on 11/29/2017

Don't Miss a Melissa Majors share an encore of her hit session from the Fall conference.

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Our blog is built to explore new insights of software training. We invite you to comment, ask questions, and engage with us. 


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