If you are a leader in Education Services at a Technology company, answer this question – do your sponsors and stakeholders value Education Services? I often talk to technology training leaders. A pet peeve for a vast majority of them is their inability to get executive attention, funding and buy-in for their services. The few exceptions are leaders who work for SaaS companies or enlightened leaders. My own experience inside industry-leading hardware and software companies was similar. I invested more time and effort in selling the value of Education Services to internal stakeholders than selling the services to customers!
If you are not yet thinking about how training can have a measurable impact on business results, you need to start now. Our executives want to move the needle on software sales and renewals. If you cannot show the value of your training organization using metrics tied to business success, you are in danger of becoming extinct.
As learning leaders, the time has come for us to reimagine our strategy and reposition ourselves within our organizations. In order to do this, we must first join our colleagues in becoming data driven. Nothing speaks louder than a well-qualified, meaningful metric. A recent study conducted by LEO Learning, a UK based Learning consulting firm, surveyed nearly 700 organizations asking L&D teams to weigh in on measuring learning impact and if their executives pressure them for this type of analysis.
The mind numbing tsunami of data presented to executives daily threatens to drown any significant information you present before assimilation. In data-led business cultures, remember to generate interpretable information that enables human exploration.