CEdMA Blog

R-E-S-P-E-C-T

Posted by Milind Gurjar on 12/13/2021

If you are a leader in Education Services at a Technology company, answer this question – do your sponsors and stakeholders value Education Services? I often talk to technology training leaders. A pet peeve for a vast majority of them is their inability to get executive attention, funding and buy-in for their services. The few exceptions are leaders who work for SaaS companies or enlightened leaders. My own experience inside industry-leading hardware and software companies was similar. I invested more time and effort in selling the value of Education Services to internal stakeholders than selling the services to customers!

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Topics: executive, customer success, customer education

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