When it comes to most software solutions, customers have numerous options and switching between solution providers has become easier and more cost-effective. To secure customer loyalty it is crucial that customers feel that they are deriving value from the software and in fact, can’t live without it.
If you are a leader in Education Services at a Technology company, answer this question – do your sponsors and stakeholders value Education Services? I often talk to technology training leaders. A pet peeve for a vast majority of them is their inability to get executive attention, funding and buy-in for their services. The few exceptions are leaders who work for SaaS companies or enlightened leaders. My own experience inside industry-leading hardware and software companies was similar. I invested more time and effort in selling the value of Education Services to internal stakeholders than selling the services to customers!