With 2020 now in full swing, many CEdMA members are still basking in the glow of the CEDMA conference in Nashville last November. While it was toasty inside the Marriott conference rooms, stepping outside was another matter. 138 attendees from 29 companies arrived just in time for the arctic blast hitting the nation (temperatures got as low as 17 with snow) in Nashville that week.
One of the toughest questions a training organization faces is what impact your efforts had.
Sure, you create a lot of materials, train a lot of people, but does it make a difference for your organization? For your company? Was it definitely the training organization that made the difference, rather than numerous other factors? And did the impact justify the investment that was made in the organization?
The CEdMA Impact Award seeks to recognize a CEdMA member who demonstrates excellence both in the impact they and their organization have, as well as their ability to clearly prove that impact.
We reached out to the leaders of CEdMA to find out what's in store for you and your teams this year. Below are Customer Education trends, best practices, and predictions for 2019, direct from the CEdMA Executive Council and Board .
Does your company provide a free product trial? Most likely your answer is yes. Free product trials are pretty standard these days. Do you also include free training offerings in the trial? Adding free training during the sales cycle generates highly qualified leads, shortens the sales cycles, and scales valuable sales resources.
Topics: sales, customer success
Don't Miss a Melissa Majors share an encore of her hit session from the Fall conference.
