Are you wondering where our industry is headed?
We reached out to the leaders of CEdMA to find out what's in store for you and your teams this year. Below are Customer Education trends, best practices, and predictions for 2019, direct from the CEdMA Executive Council and Board .
Does your company provide a free product trial? Most likely your answer is yes. Free product trials are pretty standard these days. Do you also include free training offerings in the trial? Adding free training during the sales cycle generates highly qualified leads, shortens the sales cycles, and scales valuable sales resources.
When I launched my first Customer Education organization from scratch, I was terrified. I reached out to a colleague to mentor me through the process, and the first thing she said to me was, “Join CEdMA.”
Being a training department of one, I didn’t have colleagues readily available to throw ideas around with, to share experiences of successes and failures. But as soon as I joined CEdMA, I had a network of colleagues to learn from. My solitary training department just got a lot bigger, and my CEdMA network gave me the tools and the confidence to move forward, and bring so much more to the table than my limited experience and skills.
When I need to learn something quickly, I first ask myself, “Who can I talk to?” I am wondering if someone has done this before, and I don’t have to figure it all out myself.
Networking provides many benefits, including gaining access to advice and expertise, improved opportunities, increased confidence, and satisfaction from helping others.