CEdMA Blog

. . . The Letter "I"

Posted by Sarah Sedgman on 4/16/2019


SprIng is in the air. It’s finally April (although still VERY chilly wayyyy up north in Ottawa, Canada with a “feels like” -18C this morning, but the birds are singing, and the sun is out!).

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The 80/20 Rule of Customer Education

Posted by Donna Weber on 3/12/2019

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Finding the Others in Customer Education

Posted by Adam Avramescu on 2/26/2019

Over the past year, I’ve been thinking a lot about the field of Customer Education. As I launched the CELab (Customer Education Lab) podcast with Dave Derington, and authored my book, Customer Education: Why Smart Companies Profit by Making Customers Smarter, I kept coming back to a central question: What does it take for someone to become successful in the field of Customer Education?

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What's Happening in 2019? Leaders share Customer Education Trends & Predictions

Posted by Donna Weber on 2/6/2019

Are you wondering where our industry is headed?

We reached out to the leaders of CEdMA to find out what's in store for you and your teams this year.  Below are Customer Education trends, best practices, and predictions for 2019, direct from the CEdMA Executive Council and Board . 

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A Video Message from the President

Posted by Pat Durante on 1/8/2019
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Topics: Insider

System Integration Nightmares: Five Situations to Avoid When Integrating an LMS

Posted by Julia Borgini on 1/8/2019

Companies are always looking for ways to increase productivity, efficiency, and performance. Most turn to new technology to accomplish that, however the way you introduce the technology to the organization can have a big impact on its success. There's a lot of pressure to find the 'right' technology and integrate it in a timely manner to the organization. Done incorrectly, it can be disastrous for those who use it and the organization as a whole.

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The Unicorn LMS We All Want

Posted by Julia Borgini on 12/11/2018


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Three Ways Customer Education and Customer Success Can Work Together

Posted by Julia Borgini on 11/14/2018

Customer success (CS) and customer experience (CX) are big buzz words today. According to the American Marketing Association, the majority of companies say improving the customer experience is one of their top priorities. This has led to an explosion of CS and CX teams. How does customer education (CE) fit into the new landscape? Can CE increase CX by itself or does it need to align with CS teams to have a greater impact?

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Topics: customer success

Call For Nominations: CEdMA 2019 Impact Award

Posted by Donna Weber on 10/17/2018
We are pleased to announce submissions for the 2019 CEdMA Impact Award are now open!


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Using Customer Training to Drive Business Impact

Posted by Pat Durante on 10/12/2018


If you are not yet thinking about how training can have a measurable impact on business results, you need to start now. Our executives want to move the needle on software sales and renewals. If you cannot show the value of your training organization using metrics tied to business success, you are in danger of becoming extinct.

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Topics: metrics, executive, customer success

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Our blog is built to explore new insights of software training. We invite you to comment, ask questions, and engage with us. 


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