CEdMA Blog

Call for Nominations - CEdMA 2017 Impact Award

Posted by Robert Castaneda on 4/12/2017

We are pleased to announce that submissions for the 2017 CEdMA Impact Award are now open!

This prestigious award recognizes a project completed within the last 12 months that produced quantified impact resulting in clear return on investment for the organization. Return can be measured by financial impact as well as customer satisfaction, or retention rate. A good application will clearly show how the impact was measured, in a way that could be adopted and adapted by other CEdMA members. Please share with us your impactful projects from 2016/2017!!

- You can view past award recipients on our site.

Read More

Content generosity and customer success

Posted by Carrie Anderson on 1/19/2017


Read More

Topics: content, customer success

Measuring the Impact of Training on Business Results

Posted by Pat Durante on 11/10/2016

It’s time for a big wake up call.  Education leaders have a tendency to report the “easy” metrics.  After all, we are a business within a business, so we typically report: 

  • Training Revenue
  • Training Margin
  • Number of Students Trained
  • Number of Courses Added and Revised
  • Number of Online Courses Completed
Meanwhile, our executives are yawning with disinterest.  At the end of the day, no matter how large your training business, these numbers are often a rounding error on the overall software revenue and the C-suite is not losing sleep over these numbers.
Read More

Topics: metrics

Fall 2016 Conference - New Venue

Posted by Robert Castaneda on 10/7/2016


We'd love to share some great news:

Read More

Call for Nominations - CEdMA 2016 Innovation Award

Posted by Robert Castaneda on 9/29/2016

The CEdMA Innovation award is a prestigious award that recognizes creativity and innovation among our membership.  If you have implemented a creative project in 2016 that resulted in either a positive impact on your business OR provided valuable lessons learned let us know about it and you could be recognized  - You can view past award recipients on our site.

Read More

Humanizing Training Data Analytics for Executives

Posted by Ara Burke on 9/21/2016

The Challenge

            The mind numbing tsunami of data presented to executives daily threatens to drown any significant information you present before assimilation. In data-led business cultures, remember to generate interpretable information that enables human exploration.

Read More

Topics: metrics, executive, dashboard, reporting

Leveraging the CEdMA Network

Posted by Donna Weber on 9/15/2016

When I launched my first Customer Education organization from scratch, I was terrified. I reached out to a colleague to mentor me through the process, and the first thing she said to me was, “Join CEdMA.”

Being a training department of one, I didn’t have colleagues readily available to throw ideas around with, to share experiences of successes and failures. But as soon as I joined CEdMA, I had a network of colleagues to learn from. My solitary training department just got a lot bigger, and my CEdMA network gave me the tools and the confidence to move forward, and bring so much more to the table than my limited experience and skills.

When I need to learn something quickly, I first ask myself, “Who can I talk to?” I am wondering if someone has done this before, and I don’t have to figure it all out myself.

Networking provides many benefits, including gaining access to advice and expertise, improved opportunities, increased confidence, and satisfaction from helping others.  

Read More

Topics: Networking

Maximizing the Customer Experience for Training Organizations

Posted by Don Field on 9/6/2016

The Odd Hours Problem

Read More

Topics: content, delivery

Welcome to the new CEdMA Website

Posted by Robert Castaneda on 9/5/2016


Read More

Why Sell Training as a Subscription?

Posted by Pat Durante on 7/26/2016


By Pat Durante, CEdMA President & Senior Director of Education Service, Black Duck Software

Jesse Finn, Former CEdMA President and Industry Veteran
Tom Kimmel, CEdMA Vice President
Ken Hirsohn, CEdMA Treasurer & Director, Global Customer Training Programs, AlienVault.


Traditionally, most software training has been sold as an ‘add-on’ service in the form of seats in a public classroom (virtual or physical).   This poses a dilemma for both the seller and the purchaser.  Selling a single seat at $3-5k per student is hardly worth the tiny commission an education sales rep or license seller would earn.  Even selling a private onsite class for up to 10 students for $15 or $20K can be hard work for very little return.  To make matters worse – these one-time training events are often designed to force students to “drink from the fire hose” and “learn everything you need to know in as few days as possible” so that the students can get back to real work. Retention from these type of training events is dismally low. 

Read More

Topics: sales, subscriptions

Welcome to the CEdMA Blog

Our blog is built to explore new insights of software training. We invite you to comment, ask questions, and engage with us. 


Subscribe to Email Updates

Recent Posts