CEdMA Blog

Julia Borgini

Julia Borgini is a self-proclaimed Geek, technical copywriter, and content marketer who specializes in B2B technology & SaaS. Her writing helps her clients generate leads, reduce monthly churn, and engage more deeply with people. Julia's written for TechTarget, ThatWhitePaperGuy, CGI , ServiceRocket, and more. Connect with her through her newsletter at https://spacebarpress.com/newsletter/, or online @juliaborgini.
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Recent Posts

Carrying On Business During a Pandemic

Posted by Julia Borgini on 8/31/2020

The global pandemic threw everyone for a loop and has left us all feeling uncertain about the future. How long will it last? What happens if my family or I get sick? Will I be laid off or furloughed?

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4 Considerations When Seeking a Broader Learning Audience

Posted by Julia Borgini on 6/4/2020

Photo by Philippe Bout on Unsplash

With all the online tools we use today at the office, it's no wonder training professionals find it a challenge to get their content out to a wider learning audience. Employees have access to so many apps and logins it's hard as  training pros to squeeze your way into anyone's tool stack or busy schedules. 

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Encourage Deeper Learning with Deliberate Practice

Posted by Julia Borgini on 3/26/2020
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Encouraging Companies to Bundle Customer Education with Customer Success

Posted by Julia Borgini on 10/18/2019

As more companies have Customer Success (CS) teams onboard new customers to their products, they're unintentionally missing an opportunity to drive revenue by adding Customer Education programs up front. 

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Trends: How AI Will Affect Customer Education

Posted by Julia Borgini on 9/19/2019

Alexa. Siri. The Google Assistant. The chatbot pop-up on a website. The suggested films and shows created just for you on Netflix. What do all these have in common? Artificial Intelligence (AI) and machine learning. 

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Career Growth for CE Pros

Posted by Julia Borgini on 7/9/2019

 

Career management is a fancy term for what companies do to manage an employee's work experience within the organization. They often highlight it during the recruiting process because they know of the positive effects it has on their organization. A survey by PluralSight and CEB found that just one hour of training a week saved 1.8 hours per week in productivity gains (or nearly 84 hours per year).

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The 3 Things You Should Focus on When Hiring Your CE Team

Posted by Julia Borgini on 5/16/2019

 

Having all the right people on your Customer Education (CE) team can make it much easier to produce the content your customers need to be successful. As a CE leader, you want to create a high-performing team, but it can be hard to find and retain CE professionals in a highly competitive world.

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Four ways to side-step the death of the course

Posted by Julia Borgini on 5/2/2019

 

“The days of monolithic five-day courses are gone and have been replaced with training subscriptions, serving up modular, subject matter expert created and curated content with personalized and adaptive learning paths." - Dirk Braune, CEdMA Programs Trustee and Director Education Offering Design and Development at BMC Software GmbH

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System Integration Nightmares: Five Situations to Avoid When Integrating an LMS

Posted by Julia Borgini on 1/8/2019

Companies are always looking for ways to increase productivity, efficiency, and performance. Most turn to new technology to accomplish that, however the way you introduce the technology to the organization can have a big impact on its success. There's a lot of pressure to find the 'right' technology and integrate it in a timely manner to the organization. Done incorrectly, it can be disastrous for those who use it and the organization as a whole.

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The Unicorn LMS We All Want

Posted by Julia Borgini on 12/11/2018

 

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