CEdMA Blog

Julia Borgini

Julia Borgini helps Geeks sell their stuff. A self-proclaimed Geek, Julia is a freelance technical copywriter and content marketing strategist who helps B2B technology companies publish valuable content in their content marketing & customer success programs. Sign up to the irregular newsletter for the latest in tech content marketing or find me on LinkedIn and Twitter. I work with marketers with packed schedules and few resources. Together, we'll create all the content marketing assets you need to deliver a consistent and repeatable message through your various marketing channels.
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Recent Posts

Encouraging Companies to Bundle Customer Education with Customer Success

Posted by Julia Borgini on 10/18/2019

As more companies have Customer Success (CS) teams onboard new customers to their products, they're unintentionally missing an opportunity to drive revenue by adding Customer Education programs up front. 

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Trends: How AI Will Affect Customer Education

Posted by Julia Borgini on 9/19/2019

Alexa. Siri. The Google Assistant. The chatbot pop-up on a website. The suggested films and shows created just for you on Netflix. What do all these have in common? Artificial Intelligence (AI) and machine learning. 

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Career Growth for CE Pros

Posted by Julia Borgini on 7/9/2019

 

Career management is a fancy term for what companies do to manage an employee's work experience within the organization. They often highlight it during the recruiting process because they know of the positive effects it has on their organization. A survey by PluralSight and CEB found that just one hour of training a week saved 1.8 hours per week in productivity gains (or nearly 84 hours per year).

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The 3 Things You Should Focus on When Hiring Your CE Team

Posted by Julia Borgini on 5/16/2019

 

Having all the right people on your Customer Education (CE) team can make it much easier to produce the content your customers need to be successful. As a CE leader, you want to create a high-performing team, but it can be hard to find and retain CE professionals in a highly competitive world.

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Four ways to side-step the death of the course

Posted by Julia Borgini on 5/2/2019

 

“The days of monolithic five-day courses are gone and have been replaced with training subscriptions, serving up modular, subject matter expert created and curated content with personalized and adaptive learning paths." - Dirk Braune, CEdMA Programs Trustee and Director Education Offering Design and Development at BMC Software GmbH

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System Integration Nightmares: Five Situations to Avoid When Integrating an LMS

Posted by Julia Borgini on 1/8/2019

Companies are always looking for ways to increase productivity, efficiency, and performance. Most turn to new technology to accomplish that, however the way you introduce the technology to the organization can have a big impact on its success. There's a lot of pressure to find the 'right' technology and integrate it in a timely manner to the organization. Done incorrectly, it can be disastrous for those who use it and the organization as a whole.

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The Unicorn LMS We All Want

Posted by Julia Borgini on 12/11/2018

 

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Three Ways Customer Education and Customer Success Can Work Together

Posted by Julia Borgini on 11/14/2018

Customer success (CS) and customer experience (CX) are big buzz words today. According to the American Marketing Association, the majority of companies say improving the customer experience is one of their top priorities. This has led to an explosion of CS and CX teams. How does customer education (CE) fit into the new landscape? Can CE increase CX by itself or does it need to align with CS teams to have a greater impact?

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Topics: customer success

11 Ways Digital Badges Affect eLearning design

Posted by Julia Borgini on 7/30/2018

Digital badges are fast becoming the benchmark for online learning. As they've grown in popularity and use, learning designers have had to adapt to badges as well, incorporating them into their overall course designs. But just how are digital badges affecting learning design?

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