CEdMA Blog

Three Ways Customer Education and Customer Success Can Work Together

Posted by Julia Borgini on 11/14/2018

Customer success (CS) and customer experience (CX) are big buzz words today. According to the American Marketing Association, the majority of companies say improving the customer experience is one of their top priorities. This has led to an explosion of CS and CX teams. How does customer education (CE) fit into the new landscape? Can CE increase CX by itself or does it need to align with CS teams to have a greater impact?

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Topics: customer success

Using Customer Training to Drive Business Impact

Posted by Pat Durante on 10/12/2018

 

If you are not yet thinking about how training can have a measurable impact on business results, you need to start now. Our executives want to move the needle on software sales and renewals. If you cannot show the value of your training organization using metrics tied to business success, you are in danger of becoming extinct.

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Topics: customer success, metrics, executive

A Foolproof Way to Close Deals Faster

Posted by Donna Weber on 6/11/2018

Does your company provide a free product trial? Most likely your answer is yes. Free product trials are pretty standard these days. Do you also include free training offerings in the trial? Adding free training during the sales cycle generates highly qualified leads, shortens the sales cycles, and scales valuable sales resources. 

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Topics: customer success, sales

Content generosity and customer success

Posted by Carrie Anderson on 1/19/2017

 

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Topics: content, customer success

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Our blog is built to explore new insights of software training. We invite you to comment, ask questions, and engage with us. 

 

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