From Brainstorm to Broadcast: The Customer Education Webinar Blueprint

From Brainstorm to Broadcast: The Customer Education Webinar Blueprint

Great customer education webinars don’t happen by accident. They require you to listen to customers and their needs, collaborate internally, build a scalable process, plan and create content, promote the experience, engage the audience, and constantly learn and iterate from the experience. Wew! That seems like a lot, but it's doable.

In this session, Erin Nunley (Fleetio) will share a practical, end-to-end blueprint built around six stages of webinar planning. You’ll see how Fleetio turns existing customer signals into relevant topics, creates repeatable workflows, collaborates with topic experts, incorporates AI, and designs webinars that give customers a reason to lean in and participate.

Along the way, Erin will share real lessons from evolving the program, including what worked, what changed, and what the team stopped doing as its approach matured. Whether you’re launching a webinar program or ready to level up an existing one, you’ll leave with a structure you can adapt to create more relevant content, engaged audiences, and create meaningful customer connections.

You’ll learn how to:

• Uncover webinar topics already hiding in your customer data and conversations

• Build a repeatable customer education webinar process from idea to follow-up

• Design promotion, interaction, and expert involvement around the audience you want to reach

Event Details:
Day: September 30
Time: 9:00am PT / 12:00pm ET
Location: Hosted via Zoom

Registration:
Please click this link to register. Upon registering, be sure to add this webinar to your calendar.

If you have issues registering or accessing the webinar, please send all correspondence to this email address (programs@cedma.org).