About Our empowerED26 Keynote Presentations

JULIE DIRKSEN

Author, Speaker, Learning Strategy and Design Consultant

Cut Through the Noise: Using Behavioral Science to Communicate Value

Communicating the value of customer education — both to your learners and internal stakeholders — is more challenging than ever in a world full of competing demands for attention. In this interactive session, you’ll learn how to apply principles from behavioral science to craft messages that resonate with customers, demonstrate the real value in your learning programs, and drive engagement beyond the click-through. Rather than relying on generic “what’s in it for me” language, you’ll discover communication strategies that cut through the noise, connect to your audience’s real pain points, and help your programs be seen, heard, and used.

Also learn how to:

• Apply a framework for how people actually determine value in learning and customer communications.
• Use behavioral-science-informed strategies to attract and hold customer attention.
• Design and refine messaging templates that make value clear and compelling.
• Plan ways to test and iterate your messaging to ensure it’s effective with real audiences.