Meet Our Keynote Speakers
Communicating the value of customer education — both to your learners and internal stakeholders — is more challenging than ever in a world full of competing demands for attention. In this interactive session, you’ll learn how to apply principles from behavioral science to craft messages that resonate with customers, demonstrate the real value in your learning programs, and drive engagement beyond the click-through. Rather than relying on generic “what’s in it for me” language, you’ll discover communication strategies that cut through the noise, connect to your audience’s real pain points, and help your programs be seen, heard, and used.
Also learn how to:
- Apply a framework for how people actually determine value in learning and customer communications.
- Use behavioral-science-informed strategies to attract and hold customer attention.
- Design and refine messaging templates that make value clear and compelling.
- Plan ways to test and iterate your messaging to ensure it’s effective with real audiences.
About Julie: Julie is the author of the books Design for How People Learn and Talk to the Elephant: Design Learning for Behavior Change. She is a learning strategy consultant with a focus on incorporating behavioral science into learning interventions. Julie's MS degree is in Instructional Systems Technology from Indiana University. She has been an adjunct faculty member at the Minneapolis College of Art and Design, and is a Learning Guild Guild Master.
Digital CS is having a moment. It promises efficiency, scale, personalization, and what can only be described as unicorn-level productivity. Every executive wants it. Every organization is talking about it. And yet, most teams are still figuring out the recipe while the industry evolves in real time.
Join us as Melissa brings a practitioner’s lens to one of the most exciting and rapidly evolving shifts in our space. Having led the evolution of scaled programs across Customer Education, Community, Advocacy, Customer Marketing, and now Digital CS, she pulls back the curtain on what it really takes to build a modern digital engine in a fast-changing SaaS environment—and in a world being rewritten by AI.
About Melissa: Melissa is Vice President of Customer Success at Seismic, where she leads the company’s evolution toward a scaled, digital-first engagement model.
With more than 18 years of experience spanning B2B SaaS and MedTech, she builds holistic enablement ecosystems that extend beyond training to deliver connected experiences that empower customers to succeed. A recognized thought leader on the convergence of Customer Success, Marketing, and Education, Melissa is passionate about transforming reactive success models into proactive, self-sustaining digital ecosystems that accelerate adoption, retention, and growth.