empowerED25
Journey to Success
March 18 - 19, 2025 - Austin Texas
Monday March 17th 2025
4:00 pm - 6:00 pm: Mixer
Day 1
Tuesday 18th March 2025
Breakfast provided 7:30 am - 8:15 am
08:15 am - 08:30 am: Welcome
Debbie Smith
08:30 am - 09:30 am: Keynote: Customer Education in a Scaled CX World: Lessons on Building Educational Ecosystems
Adam Avramescu
Networking 09:30 am - 09:45 am
09:45 am - 10:45 am: A: Growing the Certification Program with Lean Resources
Silvie Liao
09:45 am - 10:45 am: B: Streamlining Content Creation: How to Keep Pace with Product Changes and Customer Needs
Beth Hipple
Networking 10:45 am - 11:00 am
11:00 am - 12:00 pm: A: A Reporting Framework for Measuring the True Impact of Customer Education Programs
Kevin Dunn
11:00 am - 12:00 pm: B: The GTM Mindset: Monetizing Education Throughout the Customer Lifecycle
John Leh
Lunch provided 12:00 pm - 12:45 pm
12:45 pm - 1:00 pm: Pinnacle Award
Kristine Kukich and Shannon Howard
1:00 pm - 2:00 pm: From Core Metrics to Impact Metrics: Creating ROI for Customer Education
Tom Studdert
Networking 2:00 pm - 2:15 pm
2:15 pm - 3:15 pm: A: Education: The “Product” that Stickifies the Product
Eric Mistry
2:15 pm - 3:15 pm: B: The Future of Customer Learning: Retention, Revenue, and Customer Lifetime Value
Jared Ranere
Networking 3:15 pm - 3:30 pm
3:30 pm - 4:30 pm: Executive Panel: Navigating the Path to Executive Leadership
Debbie Smith, Daniel Quick, Tom Studdert, Julie Cochrane
Networking Dinner: Various Restaurants 6:30 pm - 8:30 pm
Day 2
Wednesday 19th March 2025
Breakfast provided 7:30 am - 8:30 am
08:30 am - 09:30 am: Keynote: Customer Education to Scaled Customer Experience: How Modern CEd Leaders Are Evolving and Expanding the Practice
Dee Kapila
Networking 09:30 am - 09:45 am
09:45 am - 10:45 am: A: Prove your Worth: Tie Your Programs to Retention
Kat Breeggeman
09:45 am - 10:45 am: B: Harnessing AI and Advanced Analytics for Instructor-Led Training Success
Carmit Pelleg & Melinda Adams
Networking 10:45 am - 11:00 am
11:00 am - 12:00 pm: A: From Concept to Impact: Scaling a Self-Service Customer Education Program
Kristin Mize & Jessica Valor
11:00 am - 12:00 pm: B: Beyond the Hype: How AI Actually Helps (and When It Doesn’t) in Scaling Your Customer Education Program
Neel Balar & Akash Anand
Lunch provided 12:00 pm - 1:00 pm
1:00 pm - 2:00 pm: A: Maximizing Scalability with Limited Resources
Julie Cochrane
1:00 pm - 2:00 pm: B: Localization: Customizing Your Content for Global Impact
Randon Ruggles
Networking 2:00 pm - 2:15 pm
2:15 pm - 3:15 pm: Learning at Scale: How to Grow Global Education Without Losing Impact
Daniel Quick
Wrap Up 3:15 pm - 3:45 pm