CEdMA Blog

Donna Weber

create customers for life for B2B software companies. The renewal happens in the first 90 days with scalable onboarding, enablement, and education programs. I have a proven track record for creating customer facing programs and organizations from scratch that increase customer satisfaction, product usage, and net retention. I work with high-tech startups to well-established large companies, and I possess a finely tuned ability to listen carefully, understand the issues, and provide strategic solutions. Donna has been a CEdMA member for over 12 years and is currently on the CEdMA Board, serving as Marketing Trustee. ​
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Recent Posts

Call For Nominations: CEdMA 2019 Impact Award

Posted by Donna Weber on 10/17/2018
We are pleased to announce submissions for the 2019 CEdMA Impact Award are now open!

 

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A Foolproof Way to Close Deals Faster

Posted by Donna Weber on 6/11/2018

Does your company provide a free product trial? Most likely your answer is yes. Free product trials are pretty standard these days. Do you also include free training offerings in the trial? Adding free training during the sales cycle generates highly qualified leads, shortens the sales cycles, and scales valuable sales resources. 

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Topics: customer success, sales

Call For Submissions: CEdMA 2018 Innovation Award 

Posted by Donna Weber on 4/18/2018
We are pleased to announce that submissions for
the 2018 CEdMA Innovation Award are now open!

 

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Learning Disrupted: The Impact of Micro-learning on Education Services, December 12

Posted by Donna Weber on 11/29/2017

Don't Miss a Melissa Majors share an encore of her hit session from the Fall conference.

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Training in an Agile World

Posted by Donna Weber on 11/14/2017

 

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Call For Nominations: CEdMA 2018 Impact Award

Posted by Donna Weber on 10/4/2017
We are pleased to announce that submissions for the 2018 CEdMA Impact Award are now open!

 

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Call For Nominations: CEdMA 2017 Innovation Award

Posted by Donna Weber on 6/27/2017
We are pleased to announce that submissions for the 2017 CEdMA Innovation Award are now open!

 

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Leveraging the CEdMA Network

Posted by Donna Weber on 9/15/2016

When I launched my first Customer Education organization from scratch, I was terrified. I reached out to a colleague to mentor me through the process, and the first thing she said to me was, “Join CEdMA.”


Being a training department of one, I didn’t have colleagues readily available to throw ideas around with, to share experiences of successes and failures. But as soon as I joined CEdMA, I had a network of colleagues to learn from. My solitary training department just got a lot bigger, and my CEdMA network gave me the tools and the confidence to move forward, and bring so much more to the table than my limited experience and skills.

When I need to learn something quickly, I first ask myself, “Who can I talk to?” I am wondering if someone has done this before, and I don’t have to figure it all out myself.

Networking provides many benefits, including gaining access to advice and expertise, improved opportunities, increased confidence, and satisfaction from helping others.  

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Topics: Networking

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